Victorian Government Breaks Down Social Barriers with Virtual Reality
PLaTO has created a multi-user Virtual Reality experience, as part of the ‘Victorian. And Proud of it’ campaign for the Department of Premier and Cabinet.
Through the power of Virtual Reality, two documentary narratives highlight the contributions new Australians make to our everyday way of life.
The activation enables an up-close and 360 degree encounter with a Middle Eastern lifesaver, Elyas, and a paramedic, Fida, gently challenging prejudices and breaking down barriers of the ‘unknown’.
A custom synchronised viewing platform was also developed for the activation. Through the VR experience, the DPC aims to promote understanding and empathy in the community for ordinary Australians from diverse backgrounds.
The VR activation, known as ‘Vicky’, launched on the 29th of May and will be touring Victoria over the coming months.
Westfield Presents: A 360 fashion lunch with Dame Edna
Scentre Group revealed Westfield’s Family campaign showcasing over 140 fashion and lifestyle retailers in it its biggest and most diverse brand work to date.
At Westfield and online, customers can enjoy an immersive 360° experience, created by PLaTO, which invites viewers to have a seat at the Westfield family table for an intimate lunch alongside the campaign’s stars, hosted by Dame Edna who offers her own colourful commentary.
Jafri: A VR Documentary
VR short documentary 'Jafri', directed by Michael Beets, is an intimate portrait of Jafri Katagar, Melbourne's one-man anti-racism street campaigner who, since coming to Australia as a refugee and becoming an Australian citizen, has been vigilant in his fight against discrimination and intolerance. Jafri, spends his Friday afternoons standing in the middle of the busiest intersection in Melbourne’s CBD, silently challenging the beliefs of passers-by with his simple sign, STOP RACISM NOW.
The documentary explores the tender and complex man behind the signs, as he guides viewers through his daily life and the intimate moments that shape him.
‘‘Jafri’ premiered at the Melbourne International Film Festival as part of their new Virtual Reality program and had its North American debut at the Toronto International Film Festival (TIFF). It has screened at Cannes Film Festival presented by Byron Bay Film Festival and Collective Reality, was chosen as part of the Kaleidoscope VR showcase and has now been officially released on the Jaunt platform.